LinkedIn - Making it Work for You

CIOB and Constructing Excellence Berkshire are delighted that Mark White, The LinkedIn Professional, will be delivering this seminar to help you understand how to make LinkedIn work for you.  The session will cover:

What is LinkedIn all about?

• LinkedIn and its place in the business world
• Introducing key ideas and settings to help use the site effectively

Presenting yourself correctly on LinkedIn

• Deciding your key goals & audience on LinkedIn
• Developing your profile to work best to attract your target audience
• Getting found on LinkedIn for your target keywords and areas of expertise
• Using rich media to enhance your visibility and credibility

 Finding and approaching people on LinkedIn

• Using the advanced search facilities to find the right people
• Working with connections to create contacts & opportunities
• Successful ways to connect (and some to avoid)

Using the marketing options of the site

• Posting Updates to create awareness and promote yourself & the business
• Using 3 key opportunities that Groups offer
• Tapping into the direct marketing opportunities

Integrate & Best Practice

• Best practice from a personal, team and company perspective
• Key points to remember

Free for CIOB and Constructing Excellence members / £10 for non-members